BioSpan Technologies unveiled it’s first rebrand since 2007, including a modern new logo and mobile-optimized website as a part of its launch.

“The new logo is bold and hard to miss. It captures how we’re moving forward and looking ahead to the future of innovation in our business,” says BioSpan CEO and President Shel Chesky. The rebrand was handled in-house by recently appointed head of marketing, Lindsey Hermes, and international design agency Unison Creative.

With a range of new assets from photography and videography to promote BioSpan products, the initiative also incorporates an updated version of the company’s tagline, “We make science and technology practical.”

The full identity will be rolled out to the public over the coming months. An expanded website is expected to launch in early 2018 along with a creative campaign to celebrate the company’s 25th anniversary.